Valco wants to look like one of the good guys and sell a lot of headphones. Since everyone else is doing this stuff these days too, we decided to launch our own environmental campaign. Of course it’s greenwashing when a company does something like this. No point dancing around it. Let’s be honest. The nice thing here, though, is that besides doing some good for the environment, it also makes us money.

As part of this campaign, we’re aiming to plant one tree seedling for every pair of headphones sold, including the ones already sold. We don’t plant them one by one as headphones are sold, but in bigger batches every now and then, because that’s how planting works.

Unlike other companies’ greenwashing campaigns, we actually go out there into some godforsaken swamp in the backwoods and plant almost all the promised seedlings with our own tiny little hands. We can’t afford to hire some youth wing of a political party to do the planting, so we do it ourselves and drag our own kids and family members into the work by force.

Well okay, besides the ones we plant ourselves, we do also have to get some seedlings from elsewhere. We don’t exactly have the capacity for all of it. That’s because sales have gone past expectations.

Valco’s planting started in spring 2021, and already in the first summer we planted well into the tens of thousands of tree seedlings, on our own and together with others, which amounts to several hectares of forest. Of that, we planted about half ourselves with our own tiny little hands.

If all goes well, we’ll buy more land to plant on and let it grow. Then squirrels can run around there in peace and rabbits can fuck.