Everything’s getting more expensive. Coffee, gas, booze—in other words, all the stuff we actually like.
But here at Valco, we decided to sit this misery-fest out. That’s why we’re proud to announce our new flagship model, Valco VMK25.2 noise-cancelling headphones. They’re technically better, more stable, and more durable than their predecessor—but the price is exactly the same, 199 euros.
If you’re looking for the best price-to-quality ratio on the market, you can stop searching now.
Why new wireless headphones at the old price?
How is it possible to keep the price the same when the world around us is on fire? Valco’s CEO Henri Heikkinen, who’s currently waiting for his invite to the Nobel Prize in Economics gala, explains it like this:
“Inflation isn’t a law of nature, it’s a choice. Most of the time, it’s just a fancy word for companies wanting to boost their margins without actually doing anything extra. [...] If you make your operations and sales more efficient, you don’t have to raise prices. That’s why the VMK25.2 still costs the same 199 euros... and I can still afford a new SUV.”
VMK15 vs. VMK25.2 – Why did we release a new model?
In the spirit of honesty, we have to admit there was a slightly awkward reason for launching a new flagship. We previously released the more affordable and smaller VMK15 headphones, and they accidentally turned out so good that they made our previous flagship (VMK25) look a bit outdated for a moment.
Obviously, that won’t do. It’s not right for the “entry-level” model to be more advanced than the most expensive one—the one we’re supposed to use to squeeze money out of people.
VMK25.2 puts the universe back in order: it’s once again, without question, our most advanced, best, and most beautiful headphone.
Cutting-edge tech in a familiar shell
If you put the old VMK25 and the new VMK25.2 side by side, you probably won’t notice a difference. That’s entirely intentional, for two reasons:
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Aesthetics: The VMK25 already looks damn good.
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Money: New injection molds cost a bloody fortune.
We considered a new design for about three seconds, until we realized customers pay for sound quality, not plastic molds. So we spent the development budget where it matters—inside the headphones. That’s how we kept the price in check.
What’s new under the hood?
While the exterior is familiar, the guts have been completely overhauled. These are entirely new Bluetooth headphones:
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Brains: Based on Qualcomm’s latest Snapdragon S3 audio platform.
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Connectivity: Supports every possible new “dingeldangel” and the latest Bluetooth versions for a more stable connection.
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Sound: Audio guru Jasse “Jazmanaut” Kesti has tuned the sound to be mind-blowingly detailed.
In Heikkinen’s words: “You’ll hear things in tracks you probably didn’t want to: the bassist’s garlic breath or the producer’s despair. The VMK25.2 hides nothing.”
Valco’s philosophy: Noise-cancelling headphones without pointless “smarts”
These days, even toasters need AI and Wi-Fi. We swim against the current. The VMK25.2 headphones do not have:
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AI that analyzes your sleep.
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A heart rate monitor (you probably know you’re alive already).
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Touch controls that freak out when you scratch your ear.
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Flashing disco lights.
Instead, we focused on the holy trinity: studio-quality sound, comfort, and long battery life (55 hours of full blast with noise-cancelling on).
Coming soon: The Valco app (maybe)
Our entire new lineup NL25, VMK15 and VMK25.2) is compatible with the upcoming Valco app. The app is currently being coded by our bouncer buddy Christian in his spare time, with beer as his main reward.
The app will be ready when it’s ready, but the support is already built into the hardware. The goal is that you’ll be able to tweak the equalizer (EQ) and listen to soothing nature sounds, like “market square seagulls” or “elementary school cafeteria.”
Buy the VMK25.2 and fight inflation
The new VMK25.2 is available now. It’s the update nobody realized they needed, but everyone does. Get yourself Finnish headphones built to last.
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The best headphones you can afford